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Training And Development In Hrm Case Study


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Top Training Company in the World Contd...

In recognition of its excellent training and development practices, the American Society for Training and Development (ASTD)4 named Motorola the 'Top Training Company' and conferred on Robert Galvin (Galvin), the former CEO of the company, its 'Champion of Workplace Learning and Performance Award' for the year 1999. Speaking on Motorola's training initiatives and Galvin's contribution, Tina Sung, President and CEO of ASTD, said, "Galvin is a true champion of employees being an integral part of the organizational success. He set the corporate standard for investing in education and has demonstrated that training and development pay off in productivity, performance and quality."5


Background Note

Motorola was founded in 1928 when the Galvin brothers, Paul and Joseph, set up the Galvin Manufacturing Corporation, in Chicago, Illinois, USA. Its first product was a "battery eliminator," which allowed the consumers to operate radios directly using household current instead of batteries.

In the 1930s, the company successfully commercialized car radios under the brand name "Motorola," a word which suggested sound in motion by combining "motor" with "Victrola6." In 1936, Motorola entered the new field of radio communications with the product Police Cruiser, an AM automobile radio that was pre-set to a single frequency to receive police broadcasts.

In 1940, Daniel Noble (Noble), a pioneer in FM radio communications and semiconductor technology, joined Motorola as director of research. Soon, the company established a communication division followed by a subsidiary sales corporation, Motorola Communications and Electronics in 1941.

The Motorola trademark was so widely recognized that the company's name was changed from Galvin Manufacturing Corporation to Motorola Inc. in 1947.

Motorola entered the television market in 1947. In 1949, Noble launched a research & development facility in Arizona to explore the potential of the newly invented transistor. In 1956, Motorola became a commercial producer and supplier of semiconductors for sale to other manufacturers.

The company began manufacturing integrated circuits and microprocessors in a bid to find customers outside the auto industry. In 1958, Motorola opened an office in Tokyo, to promote customer and supplier relations with Japanese companies...

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Page 2: Human Resource Management (HRM)

The key function of Human Resource Management (HRM) is to ensure a business has the right number of employees with the skills and qualifications required to meet current and future needs. This is known as workforce planning. Employees are normally the largest cost to a business, so it is essential that the HRM function measures productivity, absenteeism and employee turnover to monitor the effectiveness and efficiency of human resources.

A business needs to be flexible in order to meet the demands of the changing and competitive environments in which it trades. Therefore, the HRM function must ensure that the workforce is able to adapt to these changes effectively.

A growing business like Nestlé needs to regularly take on new staff in order to create a pipeline of talent for the future, and keep key skills and knowledge within the business as older employees retire. An ageing workforce is a particular challenge for Nestlé, as over 50% of its entire workforce, from across a variety of areas within the business, are due to retire within the next 15 years.

Before recruiting any new staff, an analysis of the job is undertaken. Job analysis is a process which identifies the tasks required from the role, and what skills, strengths and training are required to perform the job effectively. The information obtained through the job analysis is used to advertise the vacancy. Vacancies are filled through internal or external recruitment. Internal recruitment involves recruiting someone who currently works within the business. The main advantage of internal recruitment is the reduced cost, as the recruitment process is shorter and so less expensive. Another benefit is that the individual is already familiar with and within the business. A problem recruiting internally is that the internal promotion leaves a vacancy to be filled. External recruitment is when a business recruits someone from outside the company. This has the potential to bring new ideas and experience into the company. It can be an expensive process as individuals recruited externally need a longer induction into the company.

When looking to recruit young talent, Nestlé adopted a radical recruitment shift to strengths based recruitment; this enabled them to more easily differentiate between candidates with limited experience by focusing on their potential instead. This means that its roles are analysed and advertised in terms of the strengths required for the job, not competencies. The differences between the two styles of interviewing are shown in the table to the right.